Ever scroll through videos and feel like something’s missing? Yep, that’s the lack of a good story. It’s like videos need a little soul to stop you from scrolling right past them. But here’s the thing: storytelling isn’t just for Hollywood blockbusters. Nope, it’s for everyone—even your short form videos.

Here’s the secret sauce: the hero’s journey structure. No, you don’t need to wear a cape. It’s all about adding a little drama and a lot of heart. It’s about turning viewers into fans by taking them on a journey—even if it’s a 60-second one.

Let’s break it down:

• The Setup: Start with the hero. That could be you, or maybe it’s your audience. They need to know who they’re rooting for.
• The Challenge: What’s the problem? Every hero faces one. Lay it out so your viewers can feel the weight of it.
• The Struggle: This is where you add tension. Show the grit, the grind, and how tough it was to overcome this hurdle.
• The Resolution: Wrap it up with a solution. Show the success, the win. This is where everything comes together.

In less than a minute, you’ve got a story that not only hooks people but also makes them feel something. And trust me, they’ll remember you for it.

Here’s a little something to chew on:

“Without a clear journey, your viewers just won’t connect.”

So, why not give this storytelling hack a go in your next video? It’s a game-changer for engagement. People love stories—they always have, and they always will.

Try it out and see the magic happen. And hey, if you’re hungry for more storytelling tips, you know where to find me.