My journey as a SaaS Founder.
Follow my journey from content creator to the strange new world of software as a service (SaaS). See all my ups & downs and what I'm doing to create a successful software business.
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Seeing yourself on video can feel like a shock, right? It’s like, Who is that person? If youre nodding along, Ive got something that might help. Loads of people cringe when they see their face or hear their voice on camera. Youre definitely not alone in this. Its fascinating how common it is, more than you might think.
Heres something to chew on. The image you have in your mind isnt the same as what the camera shows. Think about it. When do you usually see yourself? In the mirror, right? But the mirror gives you a flipped version of yourself. Its not the real deal. On the other hand, a camera shows you how you really look. So when you see that video, your brain’s likely saying, Nope, not me. But guess what? It probably is.
The same thing happens with your voice. Normally, when you speak, youre hearing yourself both through your head and through the air. But on a video, its just the airwaves. So, it feels off, and your brain rejects it, going, Whoa, thats not my voice.
So, how do you get over this weird disconnect? Heres a simple idea:
- Record yourself on video.
- Watch and listen to it repeatedly.
- Do this until your brain starts to accept it.
It’s all about training your subconscious to get comfy with your real look and sound. Easier said than done but give it a shot.
The trouble is that the picture in your mind is just not matching with what you’re seeing on the video.
Thats the thing right there. Its a mismatch between what you think and what is real. But over time, as you keep watching and hearing yourself, it starts to sync up.
So, give it a try. Record, play, repeat. Let us know in the comments how it feels after a few tries. Maybe itll grow on you.
Let’s chat about something that could change how you create content online. Imagine crafting hooks for your videos that people can’t resist. Sounds amazing, right? Well, it might just be simpler than you think. There’s an old book that holds the secret to crafting killer hooks that keep your viewers glued to the screen.
In my last video, I touched on how crucial your video hook is. Seriously, it’s the make-or-break part of your video. If people aren’t sticking around to watch, your hook might be the culprit. Now, you’ve probably come across a ton of formulas claiming to give you the perfect hook. But if these aren’t working for you, don’t stress. You might just be missing one key element.
Here’s the deal: You need to tap into what’s called a mass trending desire. This concept is a game-changer. Your video content, no matter how awesome, won’t hit the mark if there’s no audience clamoring for it. So how do you figure this out?
– First, let’s talk about this must-read book: *Breakthrough Advertising* by Eugene Schwartz. – Written in 1966, this book is a must-have for anyone serious about marketing and copywriting. – The wisdom packed in just the first chapter is enough to change your approach.
Your content is only as good as the desires it fulfills.
The takeaway here is powerful. Youve got to target those desires that are already trending on a massive scale. This isn’t about reinventing the wheel. It’s about understanding what people want and aligning your content with those desires.
Once you start applying the principles from Schwartz’s book, you’ll notice a shift. Suddenly, your videos start attracting more eyes. It’s like magic, but it’s really just smart strategy.
So, give it a read, apply what you learn, and watch what happens. And hey, if you’re interested in more tips on growing your short film or video projects, make sure to subscribe. There are more insights coming your way.
You know that feeling when you’re scrolling through short videos, and one just grabs you? You can’t quite put your finger on why, but you stop and watch. That’s the magic of a great hook. It turns out, the secret to crafting these hooks isn’t so secret after all.
Professional copywriters have been onto this for ages. They know that a headline does most of the work in grabbing attention. It’s like a magnet for the eyes. The same principle applies to the hooks in short videos. Nail it, and you’re golden. Mess it up, and your audience is gone in a flash.
There’s a treasure trove of tested hooks just waiting to be discovered. And its not where you might think. Forget all the latest trends and gadgets. Instead, look back to the classics.
- Old school copywriting books are a goldmine.
- They’ve been tried, tested, and proven over time.
- One standout? Tested Advertising Methods by John Capels.
This book is like a masterclass in creating hooks that work. It’s filled with strategies that have been capturing attention for decades. And here’s the kicker: most people dont even think to look there.
Get it right, and you’ll get lots of views. Get it wrong, and people will just swipe away.
So, if you’re serious about leveling up your video game, dive into these old gems. They hold the secrets to hooks nobody else is using.
Ive got a personal favorite copywriting book that I swear by. But, fair warning, its not for everyone. Its intense and not for the fainthearted. Curious? Ill be revealing it in my next video. Subscribe so you dont miss out!
Struggling to get those sales rolling in? Youre not alone. Its not about what youre saying, but how youre saying it. Let me introduce you to a simple yet effective formula that could change your sales game. It’s called AIDCA, and it might just be your new best friend.
So, what’s AIDCA all about? It’s a structure for your videos to snag attention and convert views into sales. Here’s how you can use it:
- A – Attention: Grab them in the first three seconds. Make those moments count. You need to pull them in right at the start.
- I – Intrigue: Build curiosity by starting with a story. Set the scene and get them wanting more.
- D – Desire: Introduce your product or service. Focus on how it emotionally benefits your viewers.
- C – Conviction: Add testimonials or endorsements. Anything that builds trust and convinces them your brand is legit.
- A – Action: Keep it simple. Tell them exactly what to do next. Click, comment, share you decide.
Now, you might be thinking, Is it really that simple? Well, let me tell you, it sure is. Many folks miss the mark by jumbling these steps. But when you get them in the right order, thats when the magic happens.
Start using this formula right away and watch your profits grow.
The cool thing is, you dont need to overhaul everything. Just tweak the order of your message. Youre already saying good stuff; just make sure it lands in the right sequence.
If youre still on the fence, I get it. Change can be scary. But this isnt just any change. This is a shift that could seriously boost your sales.
And remember, its all about the action at the end. Dont leave your audience hanging. Tell them what you want them to do, and make it easy for them to do it.
Why not give it a shot? Youve got nothing to lose and potentially a whole lot to gain. So, ready to see those sales soar?
Imagine boosting your video engagement just by tweaking one little thing. Sounds intriguing, right? Well, there’s a trick to it, and it could skyrocket your views. All you need is the right strategy to keep your audience hooked from start to finish. Let’s talk about how you can do it.
Did you know there’s some pretty cool psychology behind this? Back in the 1920s, a Lithuanian Soviet psychologist named Bluma Zeigarnik noticed something interesting. Her students paid more attention to lessons that were interrupted halfway. This led to what’s known as the Zeigarnik effect. It’s all about creating open loops that keep people curious.
Think about your favorite TV shows. They start with a bang, creating open loops that leave you wanting more. Throughout an episode, they sprinkle in more open loops, some resolved, others left hanging. And then, bamright before the credits roll, they hit you with a cliffhanger. You end up glued to the screen, eager for the next episode.
So how can you use this in your videos? It’s pretty simple. Start with an intriguing hook that opens a loop. Keep your audience guessing until the very end. And just when they think they’re about to get all the answers, open a new loop that makes them want to watch your next video.
Heres a quick rundown on creating open loops:
- Start with a compelling question or statement.
- Drop hints or teasers throughout your video.
- Resolve some loops but leave others hanging.
- End with a new question or teaser to pique interest in your next video.
To make things even more interesting, I’ll be sharing a neat video structure in part two that works wonders with the Zeigarnik effect. It’s designed to keep your audience engaged and coming back for more.
And just for fun, see if you can count how many open loops Ive created here. Spoiler alert: there’s more than you think!
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