Let’s talk about something that’s been bugging me for a while—captions. 

You know, those little lines of text that pop up at the bottom of your short videos? They’re more important than you might think. 

But here’s the kicker: most people are doing them all wrong, and it’s costing views left and right. If you’ve got boring or tiny captions, it’s like a fast pass for viewers to scroll away.

So, what’s the fix? 

Well, I’ve been playing around with captions for over five years—both for myself and others—and I’ve learned a thing or two. Let’s break it down.

• Start with a bang: Your first caption needs to match the punch of your hook. Big, bold, and easy to read. 
• Use color: Highlight key words or phrases. You want to guide the viewer’s attention, right? Or, try just using one word at a time for emphasis.
• Perfect timing: Sync those captions with your speech. It keeps everything flowing naturally. 
• Keep it snappy: Short and punchy captions are the way to go. They’re easier to read and keep viewers engaged. 
• Font choices matter: Opt for clean and bold fonts like Mont, Impact, or Open Sans. And always make sure they’re big enough for mobile viewing.

And here’s a little extra nugget of wisdom: Always keep your captions big enough to be read on a mobile screen. It’s a simple change that makes a world of difference.

Try these tweaks next time you’re adding captions to your video.

If you’re into boosting your video engagement, follow along for more tips.