You know that feeling when you’re scrolling through short videos, and one just grabs you? You can’t quite put your finger on why, but you stop and watch. That’s the magic of a great hook. It turns out, the secret to crafting these hooks isn’t so secret after all.

Professional copywriters have been onto this for ages. They know that a headline does most of the work in grabbing attention. It’s like a magnet for the eyes. The same principle applies to the hooks in short videos. Nail it, and you’re golden. Mess it up, and your audience is gone in a flash.

There’s a treasure trove of tested hooks just waiting to be discovered. And its not where you might think. Forget all the latest trends and gadgets. Instead, look back to the classics.

• Old school copywriting books are a goldmine.
• They’ve been tried, tested, and proven over time.
• One standout? Tested Advertising Methods by John Capels.

This book is like a masterclass in creating hooks that work. It’s filled with strategies that have been capturing attention for decades. And here’s the kicker: most people dont even think to look there.

Get it right, and you’ll get lots of views. Get it wrong, and people will just swipe away.

So, if you’re serious about leveling up your video game, dive into these old gems. They hold the secrets to hooks nobody else is using.

Ive got a personal favorite copywriting book that I swear by. But, fair warning, its not for everyone. Its intense and not for the fainthearted. Curious? Ill be revealing it in my next video. Subscribe so you dont miss out!