Imagine boosting your video engagement just by tweaking one little thing. Sounds intriguing, right? Well, there’s a trick to it, and it could skyrocket your views. All you need is the right strategy to keep your audience hooked from start to finish. Let’s talk about how you can do it.

Did you know there’s some pretty cool psychology behind this? Back in the 1920s, a Lithuanian Soviet psychologist named Bluma Zeigarnik noticed something interesting. Her students paid more attention to lessons that were interrupted halfway. This led to what’s known as the Zeigarnik effect. It’s all about creating open loops that keep people curious.

Think about your favorite TV shows. They start with a bang, creating open loops that leave you wanting more. Throughout an episode, they sprinkle in more open loops, some resolved, others left hanging. And then, bamright before the credits roll, they hit you with a cliffhanger. You end up glued to the screen, eager for the next episode.

So how can you use this in your videos? It’s pretty simple. Start with an intriguing hook that opens a loop. Keep your audience guessing until the very end. And just when they think they’re about to get all the answers, open a new loop that makes them want to watch your next video.

Heres a quick rundown on creating open loops:

• Start with a compelling question or statement.
• Drop hints or teasers throughout your video.
• Resolve some loops but leave others hanging.
• End with a new question or teaser to pique interest in your next video.

To make things even more interesting, I’ll be sharing a neat video structure in part two that works wonders with the Zeigarnik effect. It’s designed to keep your audience engaged and coming back for more.

And just for fun, see if you can count how many open loops Ive created here. Spoiler alert: there’s more than you think!