January 7, 2025

Struggling to whip up some killer video content ideas? 

You’re not alone. 

I’ve got a simple trick that’s going to make your life a whole lot easier. It’s called the content matrix, and it’s pure magic. Trust me, it’s all about mixing and matching. Let’s break it down.

First up, think about your audience. 

What are they completely nuts about? List five topics they love. It could be anything from fitness tips to cooking hacks, productivity tools, or whatever gets them hyped. Keep it simple. Just jot down five things.

Next, let’s talk formats. 

You need to shake things up a bit, right? So, pick five different formats for your content. Here are some ideas to get you started:

  • Tutorials
  • Challenges
  • Behind the scenes
  • Reviews
  • Q&A sessions

Once you’ve got your topics and formats, it’s time to get creative with hooks. 

Write five catchy hooks for each topic. 

Think along the lines of “Stop doing this in the gym” or “The one tool every chef needs.” Keep them snappy and intriguing.

Now for the fun part. It’s all about mixing and matching. Take one topic, pair it with a format, and throw in a hook. 

And just like that, you’ve got yourself a video idea. Keep going with the combinations, and before you know it, you’ll have 125 ideas ready to roll.

Here’s a little secret to remember: consistency is key. So, start brainstorming and don’t stop. You’ve got everything you need to dominate your niche with these awesome ideas.

And if you’re hungry for more tips and tricks, make sure to stick around. I’m all about dishing out daily hacks that’ll keep you ahead of the game.

Gideon Shalwick
@gideonshalwick

Success message!
Warning message!
Error message!