Let’s talk about something that might seem a bit scary at first: what if TikTok gets banned? 

I know, right? It’s been on our minds. But fear not, because I’m here to help you plan for that possibility. Imagine waking up one morning and TikTok is no longer available. What’s your move?

First things first, let’s not put all our eggs in one basket. 

The key is to diversify. Start sharing your TikTok videos on other platforms like YouTube Shorts, Instagram Reels, and even Facebook. These platforms are all hungry for short-form video content, so why not feed them your awesome creations?

Here’s a little to-do list for you:

• Cross-post your content regularly.
• Experiment with different platforms to see what works best.
• Engage with new audiences in those spaces.

Next up, owning your audience is crucial. 

How do you do that? By building your own email newsletter and list. This way, you have direct communication with your followers, and no algorithm can mess with that. Your email list is your safety net. If one platform goes down, your connection with your audience remains rock solid.

Now, let’s chat about something super important: your brand. 

People don’t follow platforms; they follow people, creators like you and me. It’s all about developing a strong and recognizable style that shines through, no matter where you post. When people see your content, they should think, Yep, that’s totally you.

Think about this: platforms might come and go, but your creativity? That’s forever. So, if TikTok vanished tomorrow, what’s your game plan?

Remember, it’s not about where you post, but how you connect. Keep creating, keep sharing, and keep being your amazing self.